About Replica
Replica gives public agencies and private companies the information they need to make complex decisions about the physical world.
Too often, important decisions are made with data that’s out of date, incomplete, or both. Afterward, there’s no data to measure the impact of those decisions.
Replica exists to change that.
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Replica's mission is to make the world's information about the built environment valuable and actionable for those who need it most. We were founded inside Alphabet in 2017 and became an independent company in 2019.
Replica has served hundreds of customers including Caltrans, TexasDOT, Illinois DOT, the MTA, Waymo, Deloitte, AECOM, Arup, and WSP.
Customers around the country trust Replica because of our investment in high-quality data sources, a team that spans both deep technical and deep public sector experience, and our commitment to a partnership - based approach where we support our customers in achieving their most important objectives.
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Our team
With decades of combined experience in city management, urban planning, public policy, academia, and technology, we have a deep understanding and respect for the complexity of what our customers do.
Replica has offices in Kansas City, New York City, and Oakland, plus remote employees across North America.
Our core values
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We embrace complexity
Cities are complex, interconnected, and ever-changing. They face difficult challenges that rarely have easy answers, and often have difficult trade-offs.
We empower expertise
For experts to confidently express their judgment, they need data that is accurate, detailed, recent, multi-dimensional, privacy-preserving, and useful. We collaborate with our customers to ensure we meet these standards.
We recognize the power and limitations of good data
Data is only one part of the solution. It supports but cannot replace thoughtful public policy, community outreach, and industry expertise.
We are responsible stewards
of data
We are uncompromising on privacy. We seek data of the highest quality, and we are always transparent about quality. We believe our customers are best served by our careful and responsible approach to data.
